Twitter surges and Twitch, well, we're just not sure.

One of our biggest curiosities is how players choose their next game given the volume of games coming to market each month. We’ve started to look at game discovery and something really jumped out at us…compared to Facebook, Twitter is killing it! When we asked players where they first learn about new games Twitter landed in fifth place, just behind Facebook, which is in fourth. Why is this remarkable? Well, in a 2016 study Facebook was in third place, and Twitter was in seventeenth.(1)

In just a few short years Twitter has gone from Facebook's game discovery distant cousin to glaring it in the eye. This is definitely worth looking into.

Another quick point to note, YouTube channels are hands down the clear winner overall. But Twitch…11th. ¯\_(ツ)_/¯

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